“The La Jolla Fashion Film Festival was launched April 23 and 24, the first such event in the United States. The production of short fashion movies with both emerging and brand name designers is becoming a new art form and La Jolla was fortunate to have offered world premier screenings last weekend. […] “ On Saturday evening, the final film was screened on a giant blow-up screen in the park. Two of the directors, George Manzanilla and Janet Pytowski, were there to talk to the audience. Manzanilla’s film was “Summer Fashion,” featuring Billabong fashions, filmed in Bali and Santa Monica. Pytowski is the owner of a video production company and has one of the largest fashion archives in the world. She screened “Style is Eternal,” the first film from the company’s archives, which date from 1950 to the present.[…]
The buzz from everyone was that they had so much fun that they couldn’t wait until the next Fashion Film Festival.”