San Diego Community Newspaper writes about the upcoming La Jolla Fashion Film Festival.
“[The International Fashion Film Awards] will be instrumental in our goal of empowering, supporting and recognizing creative professionals from around the world.” – Fred Sweet
Last year’s festival was the biggest to date, with hundreds of fashion filmmakers rolling through La Jolla to attend screenings and after parties. Sweet said tickets are selling fast this year, assuring another banner year for the event. Sweet hopes the festival will become an affair for the community to gather around, with involvement from local merchants and community members. He welcomed locals to get in touch with him to become involved.
Last year’s awards were presented to winners in several categories, with New York-based Indrani Pal-Chaudhuri winning the prestigious Red Camera Award. This year, the IFFAs will introduce another element to the award aspect. The winners of the IFFAs, which will be given in several categories, will be announced at an Academy Awards-style ceremony on July 27.
“I was talking to a producer in London who told me, ‘Everyone here thinks the La Jolla Festival is the best in the world,’” Sweet said. “Then another call came in from Brussels and told me people in Europe are calling our festival ‘the Cannes Film Festival of fashion films.’ So I hung up the phone and thought to myself, ‘Well maybe five years of work really is starting to pay off.”
By Kendra Hartmann – Read more at sdnews.com
