Hungarian born photographer, Peter RIchweisz, after finishing his philosophy studies at ELTE University in Budapest moved to London to start his photography career in 1997. With a strong background in contemporary art he developed a unique method of creativity in the commercial field of fashion and advertising. He is rather interested in project based conceptualization of individual task than forcing or being locked into a personal style or imagery. This brings an always replenishing attitude to his concepts. this is an artistic strategy translated, used and adopted on the commercial domain.
After 7 years in London he arrived to Dubai in 2004. In 2005 he set up Desert Fish Photography, a boutique production studio, specializing in a full turnkey approach to visual branding. In 2006 He founded Desert Fish magazine the first cutting edge, vanguard visual concepts based publication in the middle east. This bi-anual periodical is running up-to-date with great success and distributed in 45 countries. The idea behind the magazine and the outcome are supported by Peter’s flexible style approach and recreational freedom of adaptations. This is where beyond individual projects the magazine as a whole interacting conversation is passing for the final creation.
His main strength is developing full-fledged concept from initial briefing but he also feels conformable to work along and bring the most out of fixed ideas.
His clients are just to name a few: Hungarian Cultural Ministerium, Gucci, Sony PSP, Bugatti, Damas, Emaar, Panasonic, Intel, Mini, Motorolla, Moet Chandon, Belvedere. Lacoste, Evian, Polo Jeans, Rothmans, Scarpe, MBC, STC …
He had several solo and group exhibitions in Budapest, London, Dubai from 2008 onwards.
Beside Photography Peter always have shown passionate interest towards moving images. He directed several music videos and TV commercials to clients like Universal Music, Dubai TV, Amnesty International, Grand Cinemas…