“ La Jolla may not be the first city that comes to mind when you think of cutting edge fashion, but the La Jolla Fashion Film Festival hopes to place La Jolla on the map alongside Paris, New York and London[…] As the world continues to shift to digital, the fashion world is trying to keep up by creating new marketing techniques and art forms to reach their audiences. Bloggers are now in the front row at New York’s Fashion Week, runway shows are streaming live and designers are moving quickly to keep up and revolutionize the digital potential for fashion[…] ”