Joseph Cardo is one of the most recognizable italian photographers with a contemporary and expressive style.
His trademark, is the colorless predominance. That is why all his work has a tonality halfway between white and black and color, i.e., a prevalence of an attenuated color.
Joseph Cardo (21 June, 1976) was borned in the south of Italy. At the age of 18, he moved to Milano to start his career, driven by the attractive of a big city and the oportunities of a fashion world that was in his best moments. After a fast success attached to a very personal style, decided to moved back to the south and built the “Ground Studio”, from where he started to hold all his national and international productions.
In 2008, he gained public acclaim with his work for the Armani perfume campaign “Get Together”.
He is also very well known because of his portraits, direct and intense, capturing what claims more attention from the character´s essence. That is why he is one of the italian photographers most requested by celebrities and his portraits are constantly magazine covers or images of important campaigns.
Nowadays, he travells worldwide and has focused his career into the fashion photographic services and the direction of fashion films and spots.