“ I was lucky enough to join my local sartorially-motivated peers in introducing some very talented (and fashionable) out-of-towners to the finest city at the La Jolla Fashion Film Festival (LJFFF) this weekend. San Diego, it turns out, is an ideal location for a celebration of fashion as a film subject. Here we host an intimate, mostly self-made industry with a refreshing lack of pretense when it comes to style. Where craftsman frames, sea breeze, sunsets, fish tacos, and beach hair come to define everyday existence, $20 sundresses regularly work the same rooms as denim, vintage, and Louboutins. […] “The film festival is the brainchild San Diego Model Management CEO Fred Sweet, who was “looking to establish a recurring fashion event in San Diego.” It is likely that he has succeeded in not only that, but in creating a template for similar events internationally.”