Luca Finotti is a video director and video editor working in the fashion world who lives between New York and Milan,
where he grew up.Speed and colors are his hallmarks, while his shooting and editing style pays homage to the aesthetic purity of photography of the ’20s.
He has been the head of video production for “Frankie Morello” since 2008.
He directed Amanda Lepore for “Hercules Magazine” in September 2010, working with the photographer Mariano Vivanco and stylist Nicola Formichetti .
The video was reviewed by the New York Times as one of the top 10 fashion videos of that year.
Luca has been collaborating with the American brand “The Blonds“, directing the video that opened their fashion show during NY Fashion Week F/W 2011.
He also worked on the production of the documentary “Anna Dello Russo World Fashion Tour” in September 2010.
The same year he directed a commercial for “Bloomingdales” with the model Elisa Sednaoui, and the teaser for the December 2010 edition of Dazed & Condused Magazine with the photographer Hugh Lippe.
In February 2011 he edited his first i-D magazine video with Lady Gaga.
During March and April he worked on a video starring Sebastian Sauve for EY! Magateen and he directed the video portrait of Sigrid Agren for Muse Magazine.
In May 2011 he directed the short movie “Tagled Echoes”, starring Samuele Visentin and Sebastian Sauve for the Milano Mix Film Festival, which was very successful with the critics.
After that he made a collaboration with Models.com named “Kings of Milano”: a video with the best 25 male top models of that time (included Sam Webb, Paolo Anchisi, Francisco Lachowski, Nicola Jovanovic, Marlon Texeira).
Always in 2011 he participated to the ASVOFF festival in Paris and to the La Jolla Fashion Film Festival in La Jolla California with the short movie “Deep in town”, made in collaboration with Mariano Vivanco and Nicola Formichetti.
In September he realized the video installations for the new luxury concept store Excelsior Milano, designed by the french architect Jean Nouvel. One month later he signed the editing of “Back Damon“, a film by Anna Dello Russo starring Karolina Kurkova for Giorgio Armani and, at the same time, Candy Magazine wanted him to edit the main 5 videos of their last issue.
In November Luca wrote and directed “The Last Obsession“, a movie starring Jamie Wise for Hercules Universal, all clothes were by Tom Ford.
Last December he directed a video for MFL named “PAz“, presenting Louis Vuitton F/W 2011 collection.
During the last Milan men fashion week he filmed 18 of the most important models of the moment, such as Simone Nobili, Leebo Freeman, Sebastian Sauve , River Viiperi and much more, in #TASTE.IT, an exclusive film for Models.com.
Website: gs.lucafinotti.com