Synonymous with compelling portraiture, Rankin’s lens captures, creates and unveils icons.
Rankin made his name in publishing, founding the seminal monthly magazine Dazed & Confused with Jefferson Hack in 1992. It provided a platform for innovation for emerging stylists, designers, photographers and writers. The magazine went on to forge a distinctive mark in the arts and publishing spheres, and developed a cult status forming and moulding trends, and bringing some of the brightest lights in fashion to the foreground.
Riding on the success of the Dazed wave, Rankin took his photography to the wider market, creating landmark editorial and advertising campaigns. His body of work features some of the most celebrated publications, biggest brands and pioneering charities, including Nike, Swatch, Dove, Pantene, Diageo, Women’s Aid, and Breakthrough Breast Cancer. He has shot covers for Elle, German Vogue, Harpers Bazaar, Esquire and GQ, and worked with Rolling Stone and Wonderland. His work has always endeavoured to question social norms and ideas of beauty, and in late 2000, Rankin published the heteroclite quarterly Rank, an experimental anti-fashion magazine celebrating the unconventional.
In 2001, Jefferson and Rankin launched AnOther Magazine. With a focus on fashion, originality, and distinction, the magazine has become one of the most recognised and highly esteemed fashion magazines in the world. In response to the expanding menswear market, in 2005 AnOther Man was introduced, combining intelligent editorial with groundbreaking design and style. More recently, the Dazed Group has established itself as an online authority, via AnOthermag.com, Dazeddigital.com and Dazedtv.com. Last year, Rankin celebrated Dazed & Confused’s 20th anniversary, shooting 20 front covers of Dazed favourites and 20 inside covers of the next generation of talent, all for the December 2011 issue.
Tapping into the consciousness of the 90s and 00s with his intimate approach and playful sense of humour, Rankin became known for his portraiture of bands, artists, supermodels and politicians. Having photographed everyone from the Queen of England to the Queen of Pop, Rankin is often seen as a celebrity photographer. However, his plethora of campaigns and projects featuring ‘real women’ marked him out as a genuinely passionate portrait photographer, no matter who the subject. Always pursuing personal projects which push his limits, high impact charity projects, and groundbreaking commercial campaigns, Rankin has stood out for his creative fearlessness. His first major worldwide and award-winning campaign – Dove’s ‘Real Women’ – epitomised his approach: to reveal the honesty of the connection and collaborative process between photographer and subject. Personal or commercial, Rankin’s images have become part of contemporary iconography, evidence of his frankness and passion for all aspects of modern culture, and its representation in the photographed image.
In the past year, Rankin has released the book ‘Myths, Monsters and Legends’, working together with artist Damien Hirst – an eerie celebration of the beauty that can be found in the surreal and typically grotesque creatures of ancient legend. He has also designed a range of watches for Swatch, taking his series of Eyescapes and applying them to the watch face. He shot an epic 100 images for Rolls Royce – heralding the brand’s associations of elegance, supremacy, femininity, grace and power – to fete the centenary of their iconic ‘Spirit of Ecstasy’. More recently, he has collaborated with his wife – model, actress, and art director, Tuuli Shipster – for a second time, on their book ‘Tuuli Forever’, due out summer 2012. He is also due to release collaborative books with makeup artists Ayami Nishimura and Caroline Saulnier. 2012 promises to be as full a year as 2011, with Rankin’s first ever touring exhibition in China, a museum-scale exhibition at the NRW Dusseldorf, as well as exhibitions in LA, Japan and the UK.
Rankin lives in London with his wife, Tuuli, and son, Lyle.